An inspiring video on horizontal segmenting and creating a vision for your customers in food industry, because “the mind doesn’t know what the tongue wants.”
POSTED Monday August 2nd
"There are two ultimate causes of successful innovation: You can either address an important problem that customers face or you can present a vision of future that is appealing to them."
This blog is written by Adam Hazdra, service designer and business consultant based in Czech Republic.
For the past five years, I worked with numerous companies ranging from startups to multinationals, always focusing on innovation and customer experience. I received my degree in Innovation Management from Manchester Business School, UK.
My current focus is on helping people design great services and boosting customer satisfaction in firms.
Please, feel free to comment and share your insights, I'm always curious what people think about the issues.
All the written content may be freely shared for non-commercial purposes if the attribution is given. More about the licence.